|
HitFix: The CW's 2012-13 schedule is simultaneously intuitive and counter-intuitive |
|
Thursday, 17 May 2012 10:56 |
|
"The CW only cares about young female viewers. Except for when The CW programs a night of manly action (aimed at young female viewers). The network has high hopes for 'Arrow' and the superhero drama should be able to get sampling in a time slot that doesn't have any sort of direct competition for viewers looking for high-octane thrillers. 'Arrow' will lead into 'Supernatural,' which has become the oddest of survivor stories. Two years ago, The CW basically shipped 'Supernatural' from Thursday to Friday and figured it would die a dignified death. Instead, 'Supernatural' held up amazingly well in the programming tundra and the netlet rewarded the show by moving it back into 'real' primetime. That's unique. It's another night that makes sense."
Click here for the rest of the article.
|